At 50 Rivers Lures, we believe that the best fishing experiences come from a deep connection to the waters we fish and the ecosystems they support. That’s why we craft each of our lures by hand, using natural materials that closely mimic the insects and aquatic life found in local rivers and streams.

Inspired by the rhythms of nature and the traditions of fly-tying, our lures are designed to not only attract fish but to honor the environment they call home. Whether you're casting in your favorite mountain stream or exploring new waters, you can count on our lures for authentic performance and time-tested craftsmanship.

Handmade. Fish-proven. Welcome to 50 Rivers.